Social media (SM) work is broad. It really does not matter what you do for a living, you’ll be associated with one or another leading platform at some stage of your life, whether for personal or pleasurable reasons or purely for professional purposes. It’s good to see so many of you making an easy transition from using accounts like Instagram and WhatsApp for socializing purposes to using these two very popular platforms to promote your business. But boy, has it been hard work, and don’t I know about it.
Due to the nature of my work, I started online (professional) life on an old platform known simply as Blogger. It did not take me long to dump it in favour of the effervescent WordPress. It’s a lot more versatile and interactive, much like YouTube still is today. Once I got the hang of regular posting work via my WordPress (WP) platform and taking pleasure from seeing positive responses in to it on Facebook, I soon moved on. Right at the beginning, I made sure that my WP account was always going to be linked to any one or another of the SM platforms I was using to promote myself.
Today, I very rarely do anything active on Instagram, other than responding to direct positive comments left on my platform. These are my official Instagram followers and I’m obligated to respond in kind. It’s the least I can do to reciprocate all the loyal support they’re providing me with. The same goes for my Facebook platform, although I must just say that I rarely go to Twitter these days. It’s somewhat controversial and it’s really not worth my effort replying to too many subjective remarks as well as blatant trolls.
Because I’ve been more focused on my WP platform, as well as Instagram and Facebook (FB) comms, I’ve kind of taken my eyes off of the ball where Twitter is concerned. Work needs to be done there and I’m left with a decision as to what to do next. Do I take time and trouble to fix my Twitter account or do I just delete it altogether? By now, you’ll know that it’s not a good idea to linger with SM work.
By now, you know that things move pretty quickly and almost up to the minute on Instagram and Facebook. Maybe not FB so much because I’m seeing a new trend here. Followers on this platform are slowly but surely making their way over to the other side if you will. I don’t see how they need to. Essentially, you’re still going to be part of the same big team or one great big happy family, however you’d like to put it.
And by staying on more than one social media platform, you’ll always be giving yourself more exposure and still more opportunities in reaching out for new business opportunities and clients that many of you sorely need. I know this, because I need them too.